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Before you commit months to a launch, a new range, or a revenue target, find out whether the numbers can carry it. This is a fast, honest read of whether your goal is real, based on the audience, conversion and price you're actually working with — not the ones you're hoping for.
When you buy, you'll fill in a short form with your figures: your target, your audience or traffic, your current conversion, your price. I work out what the goal genuinely requires in sales from real people, where the maths gives way, and which of the three levers to pull: audience, price, or timeline.
You get it back in writing within a week, usually sooner. A straight yes, no, or not-yet, and the specific change that makes the difference.
Before you commit months to a launch, a new range, or a revenue target, find out whether the numbers can carry it. This is a fast, honest read of whether your goal is real, based on the audience, conversion and price you're actually working with — not the ones you're hoping for.
When you buy, you'll fill in a short form with your figures: your target, your audience or traffic, your current conversion, your price. I work out what the goal genuinely requires in sales from real people, where the maths gives way, and which of the three levers to pull: audience, price, or timeline.
You get it back in writing within a week, usually sooner. A straight yes, no, or not-yet, and the specific change that makes the difference.